Projects
SEO: CUSTOM SEO ANALYZER TOOL
CUSTOM SEO ANALYZER
WHERE: SOCIAL SHARK MEDIA LLC
WHAT: SEO
ROLE: CONSULTANT
This SEO Analyzer Tool that I created using Python allows users to quickly analyze a webpage's key SEO elements, including the title tag, meta description, and header tags (H1, H2), while highlighting common issues like missing or improperly optimized tags. It integrates seamlessly into a Wix website, providing instant, user-friendly insights to improve on-page SEO. Perfect for businesses, agencies, and individuals, it’s a cost-effective way to identify optimization opportunities without the need for expensive tools.
CASE STUDY
SUCCESS AT CISCO
WHERE: CISCO
WHAT: SEO
ROLE: Digital Marketing Manager
This document outlines key accomplishments during my tenure at Duo, focusing on impactful initiatives and outcomes that supported the company’s growth and security solutions. Highlights include strategic contributions to Duo’s SEO and digital marketing programs, optimization of web assets that drove significant organic traffic, and data-driven initiatives that enhanced brand visibility and user engagement.
CASE STUDY
SUCCESS AT HD PRO & HD SUPPLY
WHERE: THE HOME DEPOT (HD PRO) & HD SUPPLY
WHAT: SEO & PPC
ROLE: SR ANALYST
This document highlights my contributions as Senior Analyst, leading SEO and PPC initiatives for HD Supply and The Home Depot Pro. The focus was on integrating and optimizing each brand’s online presence to maximize visibility and performance post-merger. Key tasks included managing PPC and SEO strategies, conducting keyword research, and leading cross-functional collaboration to develop campaigns tailored for B2B audiences.
CASE STUDY
SUCCESS AT COOPER ELECTRIC
WHERE: COOPER ELECTRIC SUPPLY
WHAT: SEO
ROLE: CONSULTANT
This document summarizes the impactful work I carried out to optimize a website that had little to no SEO efforts prior to my involvement. Key areas of improvement included implementing title tags and meta descriptions for products, claiming and optimizing over 70 Google My Business listings, and refining URL structures to align with SEO best practices.
SEO
SEO WORKFLOWS
WHERE: MULTIPLE COMPANIES
WHAT: SEO
ROLE: MULTIPLE ROLES
The SEO Workflows document is a structured, ever-evolving resource with 196 workflows across 12 SEO topics, designed to streamline execution, improve efficiency, and save time. Each workflow includes step-by-step actions, clear goals, and recommended tools to eliminate guesswork and ensure consistency. Continuously updated, this resource helps SEO professionals and teams work smarter, scale efforts, and stay ahead of industry changes.
SEO
SITE MIGRATION CHECKLIST
WHERE: MULTIPLE COMPANIES
WHAT: SEO
ROLE: MULTIPLE ROLES
A site migration checklist is a structured guide used during website transitions, such as domain changes, CMS updates, URL restructuring, or redesigns, to ensure SEO, functionality, and user experience are preserved. The checklist covers key areas, including pre-migration preparation (e.g., backing up data, mapping URLs), implementation (e.g., testing redirects, maintaining meta tags), and post-migration tasks (e.g., monitoring traffic, fixing errors).
SEO: AI AUTOMATION
GPT: SEO KEYWORD & CONTENT FOUNDATION
WHERE: SOCIAL SHARK MEDIA LLC
WHAT: SEO
ROLE: CONSULTANT
This GPT enhances SEO by analyzing website content and creating a hub-and-spoke strategy. It identifies main topics, suggests related ones, and organizes them into hub pages with linked subtopics, targeting keywords to boost search engine visibility and authority.
SEO: LOCAL SEO AUDIT
LOCAL SEO AUDIT FOR HOME SERVICES COMPANY
WHERE: SOCIAL SHARK MEDIA LLC
WHAT: SEO
ROLE: CONSULTANT
Conducted a comprehensive Local SEO Audit for a home services company, analyzing key areas including website structure, on-page SEO, local keyword optimization, Google Business Profile setup, citation consistency, and backlink profile.
PPC
PRODUCT SALES VISUAL
WHERE: HD SUPPLY
WHAT: PPC (TARGETING)
ROLE: SR ANALYST
The goal of this project was to dig into how well certain ceiling fans were performing across the US. We were able to identity areas of country that were under-performing and create geographically targeted PPC campaigns to boost brand recognition and sales in those areas. Created using sales data and Excel add-on 3D Maps.
SEO
SEO KEYWORD RESEARCH
WHERE: CONSULTING
WHAT: SEO: HOW TO GUIDE
ROLE: CONSULTANT
This SEO keyword research PDF has been invaluable in advancing my career. By providing a comprehensive guide to effective keyword identification and targeting, it has enabled me to develop targeted content strategies that have significantly increased organic traffic to my website. This has not only boosted my online visibility but has also led to increased conversions and revenue, ultimately contributing to my professional success
SEO
ON-PAGE BEST PRACTICES
WHERE: CONSULTING
WHAT: SEO: HOW TO GUIDE
ROLE: CONSULTANT
This document visually shows many of the on-page elements that should be considered when optimizing. It also has a corresponding table that goes into detail about each element and the best practices in order to effectively optimize the page for SEO.
SEO
HOW TO DEVELOP AN OUTREACH STRATEGY: 15 TIPS FROM EXPERTS
WHERE: CONSULTING
WHAT: BUZZSUMO ARTICLE
ROLE: CONSULTANT
I was interviewed by Buzzsumo on some questions about outreach strategy. I provided my answers to 1.) When performing outreach, what is the end goal usually? 2.) What have been some changes to your outreach workflow in the past year or so? 3.)What's the biggest challenge you wish could be automated, or less time consuming in your outreach process?
SEO
SEO AND AI PROMPTING
WHERE: CONSULTING
WHAT: LINKEDIN ARTICLE
ROLE: CONSULTANT
The article discusses the potential of AI and prompts to enhance SEO strategies. AI tools, particularly large language models, can assist in content creation, optimization, and overall SEO performance. By providing specific instructions or questions to these AI models, marketers can generate topic ideas, outline content structure, and even draft sections of content.
SEO
HOW B2B COMPANIES CAN IMPROVE SEARCH ENGINE RESULTS WITH TECHNICAL OPTIMIZATION
WHERE: BUSINESS INNOVATORS RADIO NETWORK
WHAT: PODCAST
ROLE: CONSULTANT
In this episode of Business Innovators Radio, host Neil Howe interviews Olin Downs, owner of Social Shark Media, about the challenges large companies face with their websites, particularly concerning technical SEO.
VIDEO MARKETING
ORDERING IN 3 EASY STEPS
WHERE: HD SUPPLY YOUTUBE ACCOUNT
WHAT: HOW TO VIDEO
ROLE: MARKETING SPECIALIST
The HD Supply tutorial video, "Ordering in 3 Easy Steps," guides users through the process of placing an order on HDSupplySolutions.com. It outlines three straightforward steps:
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Find: Locate the desired products using the website's search function or by browsing through categories.
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Add: Add selected items to your shopping cart.
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Check Out: Proceed to the checkout to complete your purchase.