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Resume

Experience

Jul 2022 - Nov 2024

ROLE: Digital Marketing Manager

COMPANY: Cisco

LOCATION: Jacksonville, Florida

Develop and execute strategies, roadmaps, actions, and reports for Search Engine Optimization (SEO) across the enterprise.

  • Lead cross-functional teams and ensure alignment on keywords, priority, and any gaps in search visibility.

  • Identify relevant high traffic keywords that align with overall business goals and target audiences.

  • Optimize on-page content, meta tags, headers, and other elements, with a focus on featured snippets and AI Overviews.

  • Enhanced off-page optimization, including link building, acquisition, and updating.

  • Conduct frequent SEO audits to quickly identify any technical issues such as page speed, indexation, and internal linking.

  • Led the transition from Google Analytics to GA4. Implemented reports that supported team understanding and usage.

Managed Pay per Click (PPC) and SEO initiatives across 3 legacy brands.

  • Conducted in-depth keyword research in order to make on-page optimization recommendations.

  • Led cross-functional teams as Senior Analyst. Collaborated with team members on content, design, marketing, and events to create targeted campaigns and cohesive initiatives that resonated with B2B audiences. Maintained relationships with internal team members as well as third party vendors.

  • Developed and created new reporting dashboards using Tableau.

LOCATION: Jacksonville, Florida

COMPANY: The Home Depot

ROLE: Senior Analyst

Nov 2019 - Feb 2022

Managed agency relationships, brainstormed on campaign strategies, oversaw SEM execution, and optimized keywords, bids, and creatives to ensure that program goals were met.

  • Worked with Marketing CRM to understand needs of business units and determine most effective tactical execution.

  • Managed internal and external resources for development of marketing materials. Developed and proofread content.

Apr 2014 - Jan 2017

ROLE: Mktg. Specialist (SEO & PPC)

COMPANY: HD SUPPLY

LOCATION: San Diego, California

Work collaboratively with each client. Build productive working relationships while discussing needs and offering solutions.

  • Own and operate a successful business specializing in Search Engine Optimization services to SMB clients.

  • Determine the strategic SEO efforts and execute implementation. Research keywords and perform mapping to determine primary keywords, keyword gaps, opportunities, and Hub and Spoke models. Create content strategy based on keyword research and competitor analysis.

  • Create and present robust SEO and SEM reports for executive leadership as well as analysts.

LOCATION: Jacksonville, Florida

COMPANY: Social Shark Media, LLC

ROLE: Owner/Consultant

Nov 2013 - Present

Education

2009 - 2011

Masters, Business Administration

- Information Systems

Georgia Southern University

Statesboro, GA

An MBA with an information systems emphasis offers a unique blend of business acumen and technical expertise. The program fosters a deep understanding of data management, cybersecurity, and digital transformation, making graduates highly sought after in today's technology-driven business landscape.

2003 - 2008

BBA: Information Systems

Minor: Philosophy

Georgia Southern University

Statesboro, GA

A BBA in Information Systems provides a strong foundation for careers in the rapidly evolving technology landscape. It equips students with a unique blend of business and technical knowledge, enabling them to effectively analyze, design, and implement technology solutions that drive organizational success.

Professional skillset

Digital Marketing

Search Engine Optimization

Search Engine Marketing

AI & LLM

Licenses & Certifications

SEO Certified

Google Ads Search Certification

Technical SEO

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